Which appeal focuses on influencing behavior through common community values?

The correct choice is the ethical appeal, which is centered around influencing behavior by appealing to shared values, morals, and ethics within a community. This method seeks to establish a sense of trust and credibility by aligning with the audience's beliefs and principles. By emphasizing what is considered right and just in a societal context, ethical appeals aim to resonate deeply with individuals and motivate them to act in accordance with those common values.

Rational appeal primarily focuses on logical reasoning and factual evidence to persuade an audience. It relies on data and statistics to make a case without necessarily considering moral implications or community values. Personal appeal tends to relate to emotional connections and individual relationships rather than broader community values. Practical appeal, on the other hand, emphasizes the usefulness or functionality of an idea or action, typically targeting the practical benefits without delving into ethical or value-based considerations.