What appeal is largely based on an urgent need to change a circumstance?

The practical appeal is fundamentally rooted in addressing immediate and tangible concerns. This type of appeal effectively highlights the urgency or necessity of changing a situation by focusing on real-world implications and outcomes. When using a practical appeal, the emphasis is placed on the benefits of change and the direct consequences of inaction.

For instance, in a scenario where public safety is at stake, presenting a practical appeal would involve outlining how specific changes can lead to improved safety measures, faster response times, or protection from potential threats. It connects with the audience’s need for an effective resolution to pressing issues, making it a powerful tool in persuasive communication.

Other appeal types, like rational appeal, focus on logical reasoning and evidence; ethical appeal revolves around the credibility and morality of the argument; and personal appeal emphasizes emotional connections or experiences. While these methods can be effective in certain contexts, they do not directly invoke the sense of urgent need for change that characterizes practical appeal.