This appeal is particularly valuable when addressing individuals who have a strong moral code. What type of appeal is it?

The correct answer is ethical appeal. This type of appeal is particularly effective when addressing individuals with a robust moral code because it resonates with their values and principles. Ethical appeals strive to persuade by establishing the credibility and integrity of the speaker or argument, building a sense of trustworthiness and moral authority.

When communicating with those who have a strong moral compass, aligning the argument with ethical standards can deeply influence their perceptions and decision-making. By tapping into what they perceive as right and just, ethical appeals can motivate individuals to act or consider a viewpoint based on their moral beliefs.

In contrast, while practical appeals focus on practicality and outcomes, personal appeals center around emotional connections and experiences, and rational appeals rely on logical reasoning and evidence. Each of these approaches has its strengths, but in the case of individuals driven by a powerful moral code, ethical appeal is the most compelling because it connects directly with their values and sense of rightness.